Writing a vendor review is the ultimate way to show your dream team some love.  Leaving a review is not only a sweet way to say thank you, but it is also an ideal way to help out all the future engaged couples about to embark on the epic planning journey.  

Wedding vendors have many marketing strategies they use to spread awareness about their services. Whether they are considered a preferred vendor on your planner’s list, you met them at a bridal expo, or you have been admiring their insta stories for some time; vendors are vying for your attention. Sometimes, however, online reviews are all the marketing a business may need to allow for potential clients to see their value.

Writing your vendor a heartfelt review is something that we will always stand behind, because we understand the fierce competition that is out there.  A past client’s kind words and approval are sometimes all a vendor really needs for a client to book their services.  Let’s talk about what makes a review so significant.

Reputation

Reputation and public perception of a business are obvious driving factors in a company’s success. Positive reviews can improve a company’s social credibility and leave a positive impression on potential clients. A glowing review can persuade other couples to trust in the business and feel comfortable about using their services. Knowing someone else has had a pleasant experience is a huge plus. Reading honest reviews about wedding services can help people decide the best choice for their needs, far more than any advertisement, social media post or quick meet and greet.  An authentic and sincere review is the best thank you gift you can give to your vendor dream team.

Customer Engagement and Relations

When a past client engages with their vendors by leaving a review, it shows that a connection has been formed between the two entities. Being able to showcase the trust and relationship that materialized between the two during the journey is a reliable marketing tool. When past clients write a review, it can show newly engaged couples that a specific company is worth learning about and can possibly encourage them to consider one vendor over another.

Awareness

Leaving a review for your vendor team can help increase the awareness of their brand.  If you leave a trustworthy and valuable review, the company can feature it on their website or in social media posts that can then be shared.  Awareness is the key to success in the wedding industry, when a potential client can read about other couple’s experiences, it helps them to feel comfortable with their decision. Positive brand awareness is a surefire way to build a company’s reputation so that they become a vendor that newly engaged couples seek out.

Improvement

Every once in a while a past client may feel there was room for improvement or perhaps that they wish they were offered something that was not available.  While it may seem detrimental to receive a suggestion in a review, it is most certainly not an “ill omen”. Let’s give it a positive spin…a newly married couple receives their photos back from their dream wedding photographer, they love them but wish they had the opportunity to have taken some golden hour photos.  While this couple is not dissatisfied, they realize they wish they had more.  While they may leave a beautiful review, perhaps they suggest the photographer offer this type of photo in the future. This can possibly help the company owner improve on their skills or expand their offerings.  A little constructive criticism can go a long way for a company. When a business owner looks at the client’s testimonial as an invitation to enhance their skills, everyone will benefit.

SEO

Search engine optimization is a business’s bread and butter.  A review that uses all of the right words is a surefire way to help the business’s website appear higher in the search results. Leaving positive reviews for your vendors, allows the company to achieve more hits. This strategy can help generate organic traffic and hopefully increase the vendor/customer engagement.

A wedding is a monumental event in someone’s life.  It is rarely a time for settling, in fact, most couples will spend a substantial amount of time searching for their “dream team”.  When you put that much effort into something, you know it must be special.  Whether the music kept everyone out of their seats, the food was out of this world, or the flowers…breathtaking; sharing this experience with others is the ultimate thank you to the VIP’S that made your day magical.